Posts Tagged ‘business model’
Is EA CFO Eric Brown Jumping the TORtanic?
Electronic Arts chief financial officer Eric Brown has resigned from his position at the company, Gamasutra reports. He’s only been with the company for under three years but Friday, February 17th will be his last day. The following Tuesday he will start his new role as both the CFO and COO of communications company Polycom. [...]
SWTOR Not Hurting WoW as Much as Some May Think
We just heard from EA’s quarterly earnings call that sales of SWTOR are doing great and that they have 1.7 million active users as of February 1st. This news puts something of a muzzle on the nay-sayers who were accusing SWTOR of being a flop. However, we still return to the comparison of SWTOR vs. [...]
SWTOR Paid Subscriptions are Up
This news comes late, but according to the EA quarter earnings call last week, subscriptions to SWTOR are up- way up! Industry analysts say SWTOR is seeing some good numbers. They are reporting 1.3 million paid subscribers. If you remember another recent report, however, these numbers are just slightly off of what BioWare reported- 1.7 [...]
Incoming Ads for SWTOR
I know a thing or two about marketing- it’s part of my job in many ways. I often write advertising copy, help with social media marketing and article marketing and run online advertising campaigns for clients. This experience in marketing allows me to understand one common problem with many MMORPGs today- they lack the proper [...]
One Analyst Says SWTOR Sales Concerns are Being Overdone
Some are saying that SWTOR is not selling as well as it was first expected. There has been a bit of an outcry over this in the industry but one analyst group doesn’t think the concerns are that big of a deal. According to Gamasutra: Analyst group Macquarie Securities has released a new report which [...]
Brokers Concerned about EA Stock Due to SWTOR
SWTOR is a big earner for BioWare and Electronic Arts. The extreme popularity of the game pre-launch and at launch led to great success for EA- at least from the start. All around, the company was recognized and this included with rising stock prices. However, with that fame comes great responsibility. EA has a lot [...]
EA Has Invested Half a BILLION Dollars in Star Wars
In a story at MarketWatch.com, we learn a bit of interesting news about SWTOR. It’s an article/interview about Electronic Arts’ CEO Riccitiello, 52, but contains a fun tidbit about the BioWare hit of the year- SWTOR. According to the source: In a Dec. 23 statement, EA boasted that “The Old Republic” had attracted more than [...]
BioWare Developing SWTOR for the Longterm Future
We all know that for SWTOR to continue to be as successful as it has been on launch, they will need to do a lot more work on developing future content. Of course, BioWare knows this, too and they are already working on it. In an article on PC Gamer, they reveal that they are [...]
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